It is essential to provide an enjoyable user experience on your eCommerce website so that customers can add products to their shopping cart. When your eCommerce website is perfect, customers will leave glowing reviews. This includes positive comments about the layout, navigation, use of white space, and performance. When you choose the right colors for your website, this will make it a reality.
Colors can have an impact on our thoughts and feelings. The color scheme can also influence how your visitors will see your website. Different colors can have different effects and evoke different human feelings.
According to an article published on Entrepreneur, blue, for instance, evokes feelings of strength, trust, and reliability, and therefore, companies such as Dell, American Express, and Ford use this color.
It doesn’t matter if you don’t know anything about color schemes and the difference between primary and secondary colors; these are essential tips to help you choose the best color scheme for your eCommerce site.
Learn the basics about color psychology
The role of color psychology in web design is crucial for marketing and web design. Some associations are common, such as the association of green with nature and leaves. While red is used to signify love, anger, or danger, others can be more specific.
A study showed that the US associates the colors red, green, and black with jealousy. But, people from Russia see purple, yellow, or black as shades of envy. There are many color perceptions that people have about different cultures and people.
It is essential to consider cultural perceptions when designing your eCommerce website or any website. If your website has global visibility, you should carefully consider the color scheme. If you use specific colors, people may perceive something adverse about your business. This is not what you want.
It is essential to merge color arrangements.
The color scheme of your website should be a combination or a combination of many colors. It would help if you understood the differences between different colors and how they can be combined to create a more appealing website. It is essential to be familiar with the details of web design, and that color theory is used to help make colors work on your product pages.
Although colors can make new colors, it is equally important to mix or combine different colors. You’ll find five major color combinations, such as complementary and triads, as well as tetradic, split complementary, analogous, along monochromatic.
Complementary colors can include one excellent color and one warm color. Green and red are good examples. Split complementary shades have a base hue and two additional colors that are adjacent to them.
While triads and Tetradic are the same, the former have shades placed uniformly on each color wheel. Tetradic consists of four shades of complementary colors, each with two pairs.
Analogous colors are close to each other on color wheels. Thus, yellow-green is so similar to yellow. Monochromatic coloring is a deviation from a color. It can be accompanied by the use of tones, shades, and tints.
It is essential to choose a suitable color scheme when it comes to your online shop. You may consult with any Jordan e-commerce professional web design to create a magnificent sight.
Please keep it simple
Although multi-page websites for e-commerce may appear complicated, they are not. Choose a simple color scheme when you choose the color scheme. A complicated and confusing color scheme will confuse visitors. The simplicity of the color scheme for your online store has double benefits. The best thing about simplicity is its ability to create a color scheme that works for you. You can make everything look more cohesive if you only use two colors for your site.
Your visitors will also find it easy to access information and content. This is a fundamental requirement of any website, including your eCommerce web pages. Excessive use of colors can make your website look unprofessional and confuse visitors.
Some websites have a perfect color scheme that is pleasing to the eye. Such websites have a homepage that uses only three colors, blue, green, or orange.
Different colors can be used, but you should limit it to three to keep your website neat. You can use blue or yellow as your primary colors. For the call-to-action button on your website, you can use orange.
Your color scheme should be simple but effective to keep minimalism. Flashier things do not always make the best.
Take into account your brand colors.
It is also essential to incorporate your branding into the color scheme. You don’t need to use the same brand colors if your e-commerce website already has them. You will need to change your existing color palette to create your website’s color scheme. If you have a dark color in your web design, choose a lighter shade.
The color associations that users are most familiar with, and the colors you have selected, should be your primary focus. Be sure that these associations are in line with your brand’s values and theme. If in doubt, you can take the time to look at what other brands are doing.
Learn more about color theory
Color theory is the study of how colors work. Learn the basics of primary, secondary, and tertiary color. Primary colors are the ones you can’t create by blending two shades. These colors are yellow, blue and red.
Secondary colors can only be created using two primary colors. Mixing yellow and blue can create green. Here, green is the secondary color.
Tertiary colors can be created by merging primary and secondary colors adjacent to each other on the color wheel. You get compound colors. Blue-violet is formed when purple and blue are combined.
With these tips, you can create a striking and winning color scheme for your e-commerce site. Your website should not be complicated and clutter-free, providing users with an enjoyable navigating experience.